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Vintage Clothing
How To Sell Vintage
Clothes
The great number of people who have
taken interest in shopping vintage these
days translates to a
pretty much good market in vintage
fashion. This, in turn, attracts an
equally great number of
people to start selling vintage items.
But for these new sellers, selling
online is a more viable
option than starting a brick and mortar
store since there is less starting
capital, upkeep, and
leg work involved. However, this doesn’t
dismiss the fact that vintage clothing
resale via the
Internet requires careful attention to
keep the business going and the
customers coming. If you
are seriously considering selling
vintage clothes online, here are the
general rules you should
follow.
1.) Be honest with your item
description. Online buyers heavily rely
on your description, so give
an accurate account of the item’s
condition. State whether it is in
excellent condition, perfect,
wearable, or still looks like it’s never
been worn. But as good as you are in
communicating the
positives, tell your customers the flaws
or damages that may be present in your
item—stains, moth
holes, split seams, faded fabric,
missing buttons, and the likes. Never
mislead your customers
and overlook the flaws. Your customers
know they are buying old stuff, so they
somehow expect
some sort of damages. Remember that you
are trying to build your business, and
for you to do
that, you must first build customer
trust. Giving accurate description
establishes your
integrity.
2.) Tell the overall structure of the
garment. If it is a dress, is it
billowy? Does its bodice
have a boned area? Is the neckline too
low? The sleeves have turn back cuffs?
If you can get more
specific and use the proper
terminologies, the better.
3.) Describe the fabric, trimmings, and
mode of construction. You can look at
the label of the
garment to know the fabric. However,
there are some instances the garment
doesn’t come with its
original label, so you must make extra
effort to knowing the different fabrics
used for vintage
clothes such as silk, chiffon, organza,
grosgrain, and velveteen. You should as
well learn the
different trimmings like quilting,
crochet, and cutwork. Then, state the
mode of construction.
Was the garment haute couture, mass
produced, or custom made? You can
determine this by looking
at the fabric, the structure, the sewing
technique, and the materials used.
Generally, the more
elaborate and detailed a garment is, the
more expensive it was in its early days.
4.) Give the measurements. You need to
tell the measurements of hips, waist,
and bust. Other
buyers, however, want to know the
complete measurements, so be ready with
the bodice, length,
width, hemline, and so on.
5.) Post photographs. When you can’t be
descriptive enough, the photos can do
the job. This,
however, doesn’t excuse you from giving
full and accurate description, but is
only a form of help
to better send the message across,
especially if you are not yet familiar
with certain
terminologies. What should be
photographed? The full view of the
garment, damages, and special
details.
6.) State your preferred mode of
payment. But don’t give detailed
information yet, as doing so
may put off potential buyers. You can
instead prefer to send all the payment
information via
email to a sure buyer. Draft returns
policy as well to assure your buyers of
your integrity as a
seller in the vintage clothing resale
business.
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